Privacy policy
Principle and scope
This data protection information relates to the processing of personal data in connection with visits to the websites at www.birdviewpicture.ch. In order to use our websites and the associated online services or online applications (collectively referred to as Services), we process your personal data (hereinafter also referred to as 'Data'). Please note that this privacy information does not apply to websites of other providers to which our website may be linked.
Personal data refers to information relating to an identified or identifiable natural person. Certain categories of particularly sensitive personal data, such as health data, are specially protected by special legal provisions. The term processing covers all operations related to your data, including collection, storage, use, disclosure, archiving or deletion. When processing data, we comply with the Swiss Federal Data Protection Act (DSG), the corresponding Implementing Ordinance (DSGV) and other applicable data protection laws (e.g. the European General Data Protection Regulation, DSGVO), where applicable.
In the following, we would like to explain to you what data we collect, for what purpose we use it and what rights you have with regard to your data. If you transmit data to us via third parties, we assume that you are authorized to do so and that the transmitted data is correct. We therefore ask you to inform the third parties concerned about the processing of their data by us and to provide them with a copy of this data protection information or the relevant product information. If we inform you of an updated version of these documents, we ask that you also pass on these new versions.
Our employees are regularly trained in data protection issues and are subject to a duty of confidentiality. In addition, compliance with data protection regulations is monitored by our data protection department.
Responsible bodies and contact
Responsible for the processing of data described in this privacy policy is:
Birdviewpicture GmbH
Kemptpark 5
8310 Kemptthal
If you have any questions or concerns regarding the processing of your data or your data protection rights vis-à-vis us, please contact:
Birdviewpicture GmbH
Data protection office
Kemptpark 5
8310 Kemptthal
E-mail: ricardo.perret@birdviewpicture.ch
Processed data
We attach great importance to the protection of your personal data. When you use our website and services, we primarily process the data you provide to us that is necessary for use, as well as the information we collect directly (see below).
In the course of using our website and services, we collect metadata, such as information about your browser (type and version), your device type (e.g. smartphone or tablet) and your IP address. Furthermore, we collect access data, also called log data. This includes the name of the website accessed, the date and time of access, the amount of data transferred, notification of successful retrieval, information about the operating system, and details about the last website visited.
We only store and process further personal data if you provide it to us in the course of using services and tools (e.g. contact form). Further information relevant to data protection for specific tools can be found below in this privacy policy, if applicable.
Purpose
We process your data exclusively for the purposes that we communicated to you when we collected your data and for other purposes compatible with those purposes. You can find more information about the basis of our data processing further down in this privacy policy.
Data processing
We process your data for various purposes in connection with communication with you. This includes in particular answering inquiries, asserting your rights and contacting you in case of queries. In doing so, we primarily use communication data and master data, as well as registration data relating to offers and services used by you. This data may be stored for documentation purposes, training, quality assurance and follow-up inquiries.
Furthermore, we process data for marketing purposes and to maintain the customer relationship. We may send general or personalized information about our offer to our users, for example in the form of irregular contacts by e-mail, mail or telephone, as well as through other channels for which we have contact information from you. You have the option at any time to decline such contacts or to refuse or withdraw your consent to be contacted for promotional purposes. Your consent allows us to better target our online offerings to the needs of our users.
Furthermore, we may use your data for market research, to improve our online offer, our services and, if necessary, for product development.
Finally, we may also store and process your data for security and access control purposes on our website.
Log files
We mainly use data to create server log files in order to perform statistical evaluations for the operation of the website, to ensure the security of the IT systems and to optimize the website. In doing so, we primarily use log data. The legal basis for this data processing is our legitimate interest in providing you with a secure and smooth user experience at all times. We also reserve the right to subsequently review the log data if there are concrete indications of unlawful use.
Google Fonts
We may use Google Fonts on our website to display selected fonts as well as icons and symbols on our website. This is a service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA).
Further information about Google Fonts can be found at the following link: developers.google.com/fonts/faq/privacy?hl=en
Google Analytics
We may use Google Analytics and Google Tag Manager on our website. This is a web analytics service and supporting tool provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA).
Google Analytics uses cookies to analyze your use of our website. The usage data generated by the service is transferred by default to servers in a Google data center and stored there. It is possible that additional personal data will be collected via Google Analytics and Google Tag Manager and that this data will be passed on to third parties by Google if this is required by law or if third parties process the data on behalf of Google. We ourselves do not pass on any personal data to Google without your consent.
The legal basis for processing your data is based on our legitimate interest in analyzing user behavior to optimize our offer. Further information on Google Analytics and Google Tag Manager can be found at the following link: support.google.com/tagmanager/?hl=en#topic=3441530
IP anonymization
Your IP address is anonymized by default on our website before being transmitted to Google. This is done by transmitting your address only in shortened form. In exceptional cases, it may happen that your address is transmitted in full and only shortened in Google's data center.
Google Ads Conversion Tracking
We may use Google Ads on our website in conjunction with Google Conversion Tracking. This service is provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland), a subsidiary of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). When you access our website via a Google ad, Google Ads places a cookie on your device. If you visit certain pages of our website, Google and we recognize from the cookie that you clicked on the ad and were redirected to the corresponding page. Each Google Ads customer receives its own cookie, which, however, is not used for personal identification.
The information collected by the conversion cookie is used to create conversion statistics for Google Ads customers and to analyze your browsing behavior for marketing purposes. This allows us to adapt our advertising offers to your interests. However, no personal information is transmitted with which you can be directly identified.
The legal basis for processing your data is based on our legitimate interest in better tailoring our advertising offers to our users. Further information on conversion tracking and general details on Google Ads and the Google Marketing Platform can be found under the following links:
- support.google.com/google-ads/answer/6095821?hl=en - ads.google.com/home/
- marketingplatform.google.com/about/
Google Maps
We may integrate map material and services from Google Maps on our website. When using our website in Switzerland or the European Economic Area (EEA), the map services are provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland). When using our site in another country, the services are provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). The integration of Google Maps on our websites enables us, for example, to show you an interactive map directly on our site, which makes it easier for you to geographically locate addresses published by us.
When using Google Maps, your IP address is communicated to Google. Google may link your data to your Google user account if you are logged in at that time. If you do not wish such an association with your Google user account, you have the option to log out of the use of Google Maps in your Google account.
The legal basis for processing your data is based on our legitimate interest in providing you with useful information, facilitating location-based searches and automatically supplementing address data.
You can find more information about Google Maps at the following link: blog.google/products/maps/
Social media plugins
We may integrate services from various social media on our website, which are usually recognizable by their respective company or network logos.
When using these services, it results that their providers are communicated your IP address. The providers may link your data to your social media user account via the IP address if you are logged in at that time. In addition, it is possible that your IP address is also stored by the providers when you are logged out or without a corresponding social media account.
The legal basis for processing your data is based on our legitimate interest in providing you with attractive tools related to social media on our website.
Youtube
We may use YouTube services on our website, a service provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA), which is operated by its subsidiary Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland).
YouTube is a service for free storage, distribution, rating and commenting of video clips. The clips are embedded by us directly into our website. The use of this service on our website results in your IP address being communicated to YouTube. YouTube may at most link your data to your Google user account, provided you are logged in at that time. If you do not wish such an association with your Google user account, please log out of your Google account or adjust the settings in your Google account under "Data and privacy" - "Data from apps and services you use". Furthermore, it is possible that your IP address will be stored by the provider and used for profiling purposes even when logged out or without a corresponding Google account.
The legal basis for processing your data is based on our legitimate interest in offering you video material in an optimized version directly in the content of our website. You can find further information under the following link: https://www.youtube.com/intl/de_be/howyoutubeworks/user-settings/privacy/
We may use the LinkedIn Pixel of LinkedIn Ireland Unlimited Company (Wilton Place Dublin 2, Ireland) on our website.
Via the LinkedIn pixel, we can track your behavior during your visit to our website. The usage data generated by the service is transferred to servers in a LinkedIn data center by default and stored there, allowing us to optimize our offer and your user experience based on it. The information collected by LinkedIn may be used to measure the effectiveness of ads and to display LinkedIn ads. LinkedIn may, at most, link your data to your LinkedIn user account, provided you are logged in at the time. If you do not wish to have data collected by LinkedIn, you have the option of adjusting the settings in your LinkedIn account at the following link: https://www.linkedin.com/psettings/.
The legal basis for processing your data is based on our legitimate interest in analyzing user behavior to optimize our offer. You can find further information under the following link: linkedin.com/legal/privacy-policy
Your rights
You have the following rights under applicable data protection law in accordance with the applicable data protection provisions and subject to certain conditions:
- Right of access: You can request information from us about whether we process your personal data and, if so, which data this is.
- Right to rectification: - You may request us to correct incorrect data or complete incomplete data.
- Right to erasure: You may request the erasure of your data. However, please note that certain legal requirements or legitimate interests may limit our obligation to delete.
- Right to data portability: - Under certain conditions, you can request that we provide you with the data you have provided in a structured, common and machine-readable format.
- Right to revoke consent: - If the data processing is based on your consent, you can revoke this consent at any time. Please note that the revocation does not affect the lawfulness of the data processing carried out until the revocation.
- Right to object: - You have the right under certain circumstances to object to the processing of your data, in particular for direct marketing or legitimate interest purposes.
- Right of complaint: - If you do not agree with our handling of your data, you have the right to contact our data protection officers or the competent data protection supervisory authority at edoeb.admin.ch.
Please note that these rights are subject to legal requirements and that exceptions and limitations may apply. To exercise your rights, you may contact us in writing or by email at the address below.
Birdviewpicture GmbH
Data Protection Agency
Kemptpark 5
8310 Kemptthal
E-mail: ricardo.perret@birdviewpicture.ch
SSL
Due to the technical structure of the Internet as an open network, secure transmission of your data cannot be guaranteed in all cases. If you send your personal data to us, you always do so at your own risk.
To ensure the protection of your transmitted data, we use encryption mechanisms according to the current security standards (Transport Layer Security, TLS). TLS is a protocol for secure data transmission on the Internet and is supported by most browsers. It uses the public key method, in which data is encrypted with a publicly accessible key and can only be decrypted again with a specific private key. Most browsers use a key icon or padlock to indicate whether a connection is secure.
We take various technical and organizational security precautions to ensure the protection of your data within our system. Nevertheless, we would like to point out that despite these measures, there is a risk of data loss, unauthorized access to or manipulation of the data by third parties. Please also note that certain network sections and your computer are outside our controllable security area. As a user, you are responsible for informing yourself about necessary security precautions and for taking the necessary measures within your sphere of influence. Any liability on our part for damages incurred by you as a result of data loss or manipulation is fundamentally excluded.
Data retention
We store your data only as long as it is necessary for the purposes stated by us or as we are legally or contractually obligated. Data that is no longer necessary for the stated purposes will be deleted by us as part of our regular data maintenance or alternatively anonymized.
Update
This data protection information is not part of the contract and can be changed by us at any time. The version published here applies in each case.
Last updated 6 October, 2023